The Professional Squash Association (PSA) has signed an ongoing partnership with the video content material platform Dailymotion to grow the governing frame’s virtual presence and global audience. The partnership sees Dailymotion host on-call for content material from the PSA World Tour, including enormous highlights and extraordinary players, and teaches interviews. The partnership launched at the final week’s PSA World Tour Finals.

With content material from the match reaching almost a hundred,000 views on Dailymotion’s platform all through the six-day occasion. Chris Harvey, the PSA’s head of virtual, said: “We’re excited to associate with Dailymotion to extend our virtual content offering. Our digital following has grown fantastically over the last few years, and we have constructed up a passionate and knowledgeable fan base.

PSA World Tour content material deal 1

Dailymotion is the sector’s second-largest video platform in the back of YouTube, with three hundred million precise users every month, and has been growing its sports partnerships portfolio in 2019. The PSA arrangement follows a comparable distribution cope with the National Basketball Association’s (NBA) minor league opposition, the NBA G League, signed again in March. Jolie Roberts, Dailymotion’s head of US sports activities partnerships and content material development, added:

As Dailymotion expands its global fan groups, we’re excited to paintings with the PSA and bring their top rate squash content material to new audiences via the Dailymotion platform. Do you continuously imagine what it’d be like to be a rock megastar? Have you spent a considerable amount of time jamming in your basement along with your band friends, hoping for your massive destroy?

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Georgia J. McCarroll
As a professional travel blogger, I have traveled the world and have expertise in the most exciting cities to visit, must-have items to pack, and the best restaurants to try. I have a passion for the written word and the ability to combine it with great photography and videography. When I’m not traveling, you can find me curled up in bed with my dog, watching Netflix, or reading a book. I love all things pop culture, from the latest celebrity gossip to movies and TV shows. I’m a strong believer in the power of writing and words. You can reach out to me at