The Professional Squash Association (PSA) has signed an ongoing partnership with the video content material platform Dailymotion in a bid to grow the governing frame’s virtual presence and global audience.
The partnership sees Dailymotion host on-call for content material from the PSA World Tour, including enormous highlights and extraordinary player and teaches interviews. The partnership launched at final week’s PSA World Tour Finals, with content material from the match reaching almost a hundred,000 views on Dailymotion’s platform all through the six-day occasion. Chris Harvey, the PSA’s head of virtual, said: “We’re excited to associate with Dailymotion to extend our virtual content offering. Our digital following has grown fantastically over the last few years, and we have constructed up a passionate and knowledgeable fan base.”
Dailymotion is the sector’s second largest video platform in the back of YouTube, with three hundred million precise users every month, and has been growing its sports partnerships portfolio in 2019. The PSA arrangement follows a comparable distribution cope with the National Basketball Association’s (NBA) minor league opposition, the NBA G League, signed again in March.
Jolie Roberts, Dailymotion’s head of US sports activities partnerships and content material development, added: “As Dailymotion expands its global fan groups, we’re excited to paintings with the PSA and bring their top rate squash content material to new audiences via the Dailymotion platform.”
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