Virgin Holidays has launched the Trending Travel Guide – the sector’s first journey guide curated via the energy of social media – in partnership with virtual organization Forward3D. With authenticity increasingly more valued using online purchasers, the new Virgin Holidays platform targets to address consumer fears that mounted assessment sites, together with TripAdvisor, are being unfairly skewed with the aid of negative/fake reviews or by way of paid-for content. James Libor, senior manager – media, digital, and brand partnerships at Virgin Holidays, said: “Most travel manufacturers voice their respective reviews on in which to go and why, but we felt there had been an opportunity to attempt a one of a kind approach.
We knew conversations about travel stories have been taking place at scale and the heavy reinforcement of advice through social evidence. We desired to find an innovative way to tap into these conversations and gift their lower back to our customers. Essentially, we felt that the electricity of hundreds of man or woman stories and guidelines aggregated collectively could be a hugely useful reinforcement.
Social media has truly ended up an effective tool because of its many uses within logo and performance advertising in addition to a customer support platform. We agree that gathering conversational facts at scale and developing a shape for evaluation is already turning into an obvious use case. We can all examine so much about logo notion from this space; however, increasingly more the way you technique these records and use it to drive movement in a complimenting way is a possibility and assignment.
Tom Bowers, the senior content material advertising supervisor at Forward3D, explained: “With competition churning out universal keyword-led articles at quantity, journey-associated SERPs are regularly saturated with low pleasant content material providing little to no additional fee. For younger vacation makers, it’s clear that social media is now an awful lot greater than just hot canine legs on the seaside and selfies at Machu Picchu – it’s miles an essential part of a client’s studies segment.
The Trending Travel Guide makes use of the social listening tool Crimson Hexagon to collate social media publish volumes, negative filter sentiment, and then rank excursion points of interest in keeping with reputation during the last seven days. This allows social media to curate in a completely literal sense because the order of recommendations is based totally on millions of evaluations. It also permits Virgin Holidays’ information to provide insights into why these places rank so fantastically.
The listing of recommendations updates routinely every day, allowing users to look at what’s trending in their holiday locations right now and plan their journey for this reason. To provide additional credibility, Virgin Holidays has partnered with influential travel writers around the sector to create one-of-a-kind content for the guide and provide Virgin Holiday clients with valuable data not discovered everywhere else online.