It’s occurred to Jackie Friedman 3 instances: The president of Nexion Travel Group, an ordinary tourist, checks into a lodge on the front table. She proceeds to her room and unlocks the door, handiest to locate someone else interior.

One time, it became a person clad handiest in socks.

Thankfully, every occasion changed into honest mistakes on the motel part, and none escalated to some extent of chance. But it’s an example of one of the many conditions that leave ladies travelers with a sense of unease. According to a Global Business Travel Association (GBTA) and AIG Travel survey launched closing fall, 83% of girls stated having had concerns approximately their safety even as on a commercial enterprise experience within the preceding 12 months. Scott Solombrino.

The GBTA’s govt director and COO stated, “I believe people have to mention, ‘Wait a minute, how is this going on? Where’s the reporting? Where’s the observe-through, and what are we as corporate America doing to make sure that women don’t have these kinds of concerns at that excessive a percent level?’ That’s pretty frightening stuff. Women’s safety while traveling has stuck the eye of the enterprise. Solombrino contends that if the GBTA’s look at were performed ten years ago, its findings would have been some distance more alarming.

The issue has additionally sparked interest outside of the enterprise.

Former President Barack Obama addressed it at the World Travel & Tourism Council Global Summit in Seville, Spain, last month, noting that unfriendly attitudes toward girls could negatively affect a vacation spot. I assume younger ladies, due to the fact I have daughters, I assume travel for them poses a few particular exciting issues around protection and protection and the attitude of guys in locations,” Obama said.

So if you are part of a tourism council in a city or a country wherein young girls experience uncomfortable when they’re traveling, it will probably reduce your market because they don’t need to have to place up with stuff that maybe their moms were putting up with. They’re smart, and that they’re not going to position up with that stuff. They don’t need to be burdened or sense unsafe when they’re visiting. In the latest years, safety has also become extra important to women when taking an entertainment vacation.

According to MMGY Global’s Portrait of American Travelers, 64% of ladies in 2019 said protection changed into extremely acceptable when taking a holiday, up from 51% in 2014. Safety worries are 2nd best to cost on the subject of barriers to taking a vacation, in line with the travel advertising company.

MMGY’s Travelhorizons survey, released in advance this month, determined that 28% of U.S. Adults surveyed stated they’re much less interested in journeying across the world now than they have been at the same time last year. Among their reasons, the most stated become that they could experience less safe in worldwide locations.

Based on this, we’re hypothesizing that the safety of the vacation spot is becoming greater of a suitable factor when visiting,” said Chris Davidson, MMGY’s govt vice president of insights and approach. “We suppose that is being by and large driven by using older generations.”

Travel Leaders Group has also recognized a trend of more girls traveling solo, further heightening the conversation around girls’ safety, Friedman said. A survey by way of the group discovered that 36% of clients surveyed are making plans for solo trips this year.

Safety is foremost in the minds of woman commercial enterprise tourists and those who aid and appoint them. Therefore, in addition to its survey of woman tourists, the GBTA also polled the travel consumer community. According to Solombrino, 61% felt it became essential not to forget female safety while implementing a hazard-control program.

You could no longer have heard that ten years ago,” he said. “Thank God human beings have sort of woken as music, that lady tourists have very different problems and surely very one-of-a-kind threat-control patterns than male vacationers might have.

Despite accelerated attention, even though, globally, most effective 18% of tour regulations specially deal with girl protection, something Solombrino calls “quite tone-deaf.” It’s an issue the GBTA hopes to carry to mild by sharing its statistics and first-class practices as well as through WINiT, a corporation devoted to helping women in the travel enterprise propel their careers forward. The affiliation obtained WINiT approximately a year ago.

Carlos Barron, co-founding father of U.S. Traveler Assist — a provider that connects travelers with local security specialists in a vacation spot if they locate themselves in hassle — had a slightly different take at the association’s declaration that eighty-three % of women have had a few types of protection situation on the street.